This week Longines introduced another revival that I predict will be a huge success for the brand, the Heritage 1973 chronograph. Its cushion case is appropriately sized at 40mm. Through its transparent sapphire caseback, you can see the L688 caliber column wheel chronograph movement developed by ETA exclusively for Longines. The Heritage 1973 comes in two variations, black or white dial, with an alligator strap. At $3,200, it’s a lot of watch for the money. You can pick it up early 2014, in February or March. Pictures are below.
Longines isn’t the only brand producing 70s vintage-inspired models right now (the Tudor Black Bay is a particular home run that comes to mind), but I think it’s a strong move for Longines specifically. When Longines reflects its heritage and watchmaking tradition in its pieces, you’re getting classic aesthetics with contemporary build quality in a timepiece whose DNA is unmistakably Longines.
With the launch of the Hydroconquest Longines manufactured a diver that competes alongside other entry- to mid-level luxury sport watches like TAG Heuer. While I’m a huge fan of the original Hydroconquest, I can’t say that I’m in love with its newer and busier upgrade. Sometimes their sport models can feel a little “me too,” but when watches like the Legend Diver and Heritage 1973 hit the market, they’re undeniably bursting with Longines spirit.
You can read the official release from Longines here.