In early December 2013, Australian watch startup, Melbourne Watch Company, launched a crowdfunding campaign on Indiegogo to raise money to produce their Flinders lineup, a tastefully designed and affordable mechanical watch. Their fundraising was originally scheduled to end yesterday, January 2, but they raised $13,000+ against their goal of $10,000, and due to the success of the campaign they decided to extend the funding period to January 25, 2014. The watches are still expected to ship by late February 2014.
While the design of the watch is undoubtedly clean, the signed second hand is a nice touch, and the multi-textured dial adds depth to the face of the watch, I wish I saw more originality here. Don’t get me wrong, it’s worth the price tag of $395 and I like the look, but at this price and aesthetic range, I have quite a few options.
So why buy this one? Well, one reason would be to support Australian watchmaking. Another reason is that, unlike most other people seeking funding on platforms like Indiegogo and Kickstarter to build a watch, the founder of MWC, Sujain Krishnan, has experience making watches. Prior to designing the Flinders, he was known for leading Melbourne Custom Watches where he built and sold homage military and pilot watches. Manufacturing a custom design is an obvious next step, so I’d personally feel better buying from him knowing that he understands a thing or two about how watches get made.
Case: 316L Stainless Steel w/transparent caseback
Movement: Miyota 9015, 28,800 vph, 24-jewel
Dial: Black or white guilloche
Crystal: Sapphire, front and back
Strap width: 20/18
Water Resistance: 50M