Know what I’ve been doing a lot of lately? Watch shopping. I tend to make big watch purchases twice each year, once in the Spring and again in the Fall or Winter, so I’m just about due to scratch the itch. But expensive watches aren’t the only ones I’m eyeing, and usually I pick up something fun and affordable between the more serious acquisitions. It’s usually Seiko and usually on Amazon.com.
The usual Japanese suspects abound on Amazon.com for very reasonable prices (with occasional sharp price drops), making it the ideal retailer for stocking up on classic Seiko automatics, Casio G-Shocks and Citizens. Plus, it’s hard to beat a killer return policy should you discover the watch isn’t for you. Here are some of the best Seiko deals currently on Amazon.com right now (some of which are in my personal wishlist).
Seiko Sportura Kinetic GMT SUN015 ($392)
This is a fairly recent release from Seiko but probably not a watch you’ve heard a lot about. It’s a completely new set of hands for Seiko, which, like any good Seiko, won’t leave you without strong opinion. Its Kinetic movement inside makes this an ideal grab-and-go watch although its GMT complication and attention to detail make it deserving of more than beater status. Sized at a large 44mm, this one comes either a black or blue dial and the black version can be had on either the steel bracelet or a leather rally strap with curved ends.
Seiko Monster SKX781 ($179)
The Seiko Monster is one of Seiko’s most polarizing references. In my latest review of the SKX781, I referred to it as the IPA or stout of tool watches. At first sight, its aesthetics are overpowering and unlikely to go with anything you’re wearing–ever (at least that’s true for the orange one). However, one’s repulsion will eventually mature to an infatuation as the as the orange takes hold of you. Through and through, no matter the color, this is a Seiko tool watch. Just ask the bold, luminous markers and the funky hands– quirky features that are all aimed at superior legibility underwater but also happen to look cool as hell. Finally, it’s worth mentioning that Seiko has released a new version of the Monster, the SRP3XX series. Both old and new models come in just below $200.
Seiko 5 SRP435 ($142)
This is a Seiko that I quietly stumbled upon this past summer and haven’t really been able to get out of my mind since I last wrote it about it as a killer worldtimer. Launched in 2013, this particular model commemorates the 50th anniversary of the “Seiko 5” brand, which is noted by the date range printed on the dial beneath the day-date aperture. When it comes to a mechanical watch with worldtime capabilities, this watch is the best value. Just rotate the ion-plated bezel to find the time anywhere in the world.
Seiko 5 SNK809 ($55)
I could explain why you should consider buying this watch, or I could just turn it around and ask why you haven’t yet. Right now it’s $55 for an automatic movement (7S26) that’s been proven for nearly two decades with a flieger-inspired design that is both familiar and refreshing. What’s interesting about this watch is that it runs against the grain in a couple of ways. First, it’s a reserved pilot watch from a brand that wins most of its fans over by producing some of the funkiest dive watches. Second, unlike your typical 42-44mm diver, the SKN809 is sized for modest wrists at 37mm. Also, $55.
Seiko SKX007 ($179)
GMT Minus Five readers should be no stranger to this classic as it’s a piece I’ve reviewed a couple of times. In 1965, Seiko launched its first professional diver water resistant to 150m for a little over $100 at the time. In 1996, Seiko introduced the first model to house the 7S26 movement, a 21-jewel automatic movement often recognized by its day-date feature and the crown at 4 o’clock. the SKX007. This model explodes with Seiko DNA, earning a spot in a range of collections due to its heavy duty looks, affordability and its endless compatibility with aftermarket rubber and NATO straps–a necessity given that its stock bracelets aren’t nearly as stellar as the watch itself. Retail price is $425, but you should get away with spending about $175. And if you prefer a Pepsi (blue dial, red dive scale) variation, you can pick up the SKX009 for about the same price.
BONUS: Seiko Solar Chronograph Diver SSC021 ($190)
I reviewed the SSC021 watch earlier this year, and over the past several months I’ve watched the general fanfare for this piece take on a life of its own. This watch embodies watch collecting with its unique design, its durability and its accessibility. Even if you’re not a fan of quartz watches, the Solar Diver brings some much needed boldness to any collection. Equipped with a Hardlex crystal and screw-down chronograph pushers, this ISO-certified diver is a (very fun) force to be reckoned with.